ALEXANDRIA, VA, Sept. 7, 2016 —Trusted Choice®, the consumer branding program for independent insurance agents and brokers, exceeded its goal of 15,000 Facebook “shares” during the month of August in its sixth annual social media campaign to raise money for Make-A-Wish.
For every “share” from the Trusted Choice® Facebook page (www.facebook.com/TrustedChoice) during the month of August, Trusted Choice® donated $10 to Make-A-Wish, up to $150,000. Trusted Choice® committed to donating a minimum of $100,000 and a maximum of $150,000 with this campaign and reached the goal of 15,000 “shares” before the end of the month.
“Trusted Choice® is proud to continue utilizing social media in such a positive way to raise funds and awareness for Make-A-Wish,” says Dave Evans, Trusted Choice® executive director. “We have sponsored wishes for 46 children with life-threatening medical conditions as a result of this annual social media campaign since 2011. We are pleased to announce that our $150,000 contribution will make even more life-changing wishes possible.”
In addition, Trusted Choice® is providing 40 grants this year, totaling $300,000, to Make-A-Wish chapters through a local sponsorship initiative.
This is the sixth year Trusted Choice® has held a social media campaign to benefit Make-A-Wish. The campaigns have raised more than $930,000 and Trusted Choice® has contributed an additional $1.8 million through the local grant sponsorships. Collectively, Trusted Choice® has donated more than $2.5 million to Make-A-Wish since 2011.
“Independent insurance agents and brokers have an amazing track record of active participation and charitable contributions in hundreds of communities across the country and this annual campaign is an important opportunity for all of us to join forces for a very worthy, national effort,” says Robert Rusbuldt, Trusted Choice® president and Big “I” president & CEO. “Make-A-Wish is there for wish kids and their families in their greatest time of need and we are honored to continue our relationship with this wonderful organization.”
The social media campaign has also successfully promoted Trusted Choice® to a broader audience. During the month of August, 19,796 posts from the Trusted Choice Facebook page were shared.